# Data Doesn't Lie: Solar Is Profitable for CRE Owners

## Identifying the Challenge in Building Evaluation

## The Genesis of Station A

## Transitioning to Scalable Solutions

## Expanding Market Reach and Applications

## Enhancing Project Transactions

## Dynamic Evaluation of Building Projects

## Addressing Market Inefficiencies

## The Role of Technology in Clean Energy

## Leveraging Advanced Technology for Efficiency

## Data Accessibility for Decision Makers

## Common Misconceptions in Clean Energy Implementation

## Client Success Stories and Lessons Learned

## Inspiring Examples in Renewable Energy Investments

## Ensuring Long-Term Performance and ROI

## The Future of Energy Storage in Real Estate

## EV Charging Deployment Trends

## Emerging Clean Technologies

## Efficiency Gains in Project Development

## Macro Influences on Clean Energy Investments

## Predictions for Clean Energy in 2030

## Closing Remarks and Future Engagement

**Kevin Berkemeyer**, Co-founder & CEO at **Station A**, talks about the transformative role of technology in clean energy for commercial real estate.

In this episode of _The Future of CRE Sustainability_, [Sean](https://www.linkedin.com/in/seanswentek) speaks with **[Kevin Berkemeyer](https://www.linkedin.com/in/kevjberk/)**, Co-founder & CEO at **[Station A](https://stationa.com/)**. Together they explore the transformative role of technology in clean energy for commercial real estate. Kevin discusses how Station A’s innovative software simplifies the evaluation of buildings, enabling quick, data-driven decisions for renewable energy projects.

Kevin also emphasizes the importance of leveraging AI and analytics to streamline project comparisons, the evolving landscape of energy storage, and strategies for prioritizing clean energy investments across large portfolios.

**Topics discussed:**
- The transition from an innovation team to a software and analytics team to address market challenges in evaluating commercial buildings for clean energy.
- The significance of data collection in assessing building performance, including load data, bill data, and structural characteristics to inform renewable energy proposals.
- How Station A’s technology serves as a lead generation solution for developers and EPCs, helping them identify optimal project sites for solar and storage.
- The evolution of building owners using Station A’s data to prioritize their own properties for renewable energy projects, enhancing their market readiness.
- The role of AI in automating the evaluation process, including image processing to detect rooftop obstructions and streamline proposal comparisons.
- The importance of incorporating local and federal incentives, such as those from the IRA, to maximize the financial viability of clean energy projects.
- Addressing misconceptions about clean energy by highlighting advancements in technology and market conditions that make renewable investments more accessible and viable.
- The challenges of managing diverse project execution across various geographies and the need for reliable provider networks to ensure project success.
- The growing interest in energy storage solutions and how they can enhance the value proposition of solar projects through demand charge management and grid services.
- The impact of evolving market dynamics, including interest rates and political climate, on financing options and the overall appetite for renewable energy investments.